AI can deliver hundreds of variations for a button text in seconds. But is that good UX text?
The role of UX writing is changing noticeably as a result of AI. Not by substitution, but by shifting: from pure formulation to classification, evaluation and responsibility.

In her presentation “AI takes notes. You decide.” at WUD 2026, Isabelle Launspach (UX writing expert & lecturer at The Gondola – UX-Writing Kompetenzzentrum ) will shed light on how AI is changing UX writing and why human expertise remains more important than ever.

This is what you can expect in the session:
🔹Classification of AI speed vs. user needs and brand voice
🔹Guardrails for accessibility and product goals
🔹Why convincing AI output can still lead in the wrong direction
🔹Reflection on Ethical AI and Honest Language

The lecture is aimed at everyone who works with language in digital products – regardless of whether they have a UX writing background or not.

📅 12. November 2026
📍 Union Investment (Winx Tower), Frankfurt
i️ The WUD Frankfurt is already fully booked. But: We have set up a waiting list – secure your place there if there are still tickets available.
👉 Registration in the comments.

A big thank you goes to our location and event sponsor Union Investment, especially Stefanie Trampert, Sebastian Schulz and Marc Wolf, who makes this evening possible!

We are looking forward to a strong impulse and the exchange with you! 🧡

Your Orga Team
Aleksandra Skurczyńska, Anna-Katharina Flügge, Jacqueline Steigerwald, Jennifer Wernli, Juri Wan