Arizona World Usability Day Event

Online Event - All are Welcome!

Speakers

Keynote Presentation – UX Research and Design in Healthcare – Overview and Case Study

Russell J. Branaghan, PhD
President of Research Collective, Tempe, AZ

Research Collective works on products in robotic surgery,cardiology, diagnostic imaging, chronic disease management, artificial organs, in vitro diagnostics, healthcare apps,
wearables, home health, and many others.

Healthcare is probably the most complex system in the world. Consider some of the statistics: First, in the US, healthcare employs 17 million people, representing about 7% of American adults, in at least 75 different roles. And, this doesn’t even count office staff, technical support, or janitorial staff. Second, the medical device industry is projected to grow to 615 billion dollars per year by 2025. Third, more than 20 million Americans undergo surgery every year. Fourth, there are about 10,000 prescription drugs and biologicals and 300,000 over-the-counter medications available in the US. Finally, medical error, often exacerbated by poor design, kills about 251,000 Americans per year, making it the fourth leading cause of death behind heart disease, Covid, and cancer. A system this complex, chock full of people and advanced technology, really needs good design. For example, there are opportunities to improve the design of healthcare records, billing, medical/surgical products, hospital environments, work processes, communications, and websites to name just a few. So far, however, it has been underserved.

This presentation discusses these needs and opportunities in detail and then reviews a client project involving the redesign of an artificial heart. This project involved generative research, user interface design, instructional design, and evaluative usability testing resulting in a much improved, more convenient, more satisfying, and likely safer, product.

UX In Healthcare Panel Discussion

Moderator:
Theo Mandel, PhD
Theo is a well-knows UX consultant with over 20 years of experience in the field. He has organized World Usability Day events since the first WUD in 2004 and was the worldwide chairman for the WUD Healthcare theme in 2007.

Panelists:

• Matt Lein, Creative Director, Banner Health
• Mary Lane, Director of UX, Evoke Melt
• Dan Bruner, Sr. Director of UX at Teladoc Health
• Tiffany Leverenz, Manager, Human Factors and User Research, Intuitive

Sponsors

UX in AZ

Research Collective

Our sponsors are graciously providing the drawing prizes for this event!

Event Leaders

• Theo Mandel, PhD, UX Design & Research Consultant
• Deborah Prewitt, Senior Lecturer, ASU
• Tony Quiroz, Customer Experience Director, GoDaddy
• Tim Cothron, Senior Research Analyst, Savvas Learning Company
• Matthew Schafman, Sr Director of IDX, Neudesic, Founder of UX in AZ
• Kassidy Breaux, Lecturer and UX Designer, ASU
• Anastasia Diamond, Human Factors Scientist, Research Collective