November 9, 2017

Join us for the 2017 Arizona World Usability Day event!

6 – 8:30 p.m., Thursday, November 9!

Location:
GoDaddy
14455 N Hayden Rd.
#219 (Building C)
Scottsdale, AZ 85260

You Must Register to Attend!
https://az-wud-2017.eventbrite.com

Details:

• FREE Food, Beer and Wine!
• Over $1,000 worth of raffle prizes
• Interactive workshop and multiple presentations
• Networking

Presentations:

Topic:  Shifting Our Perspective
As designers, content creators and user experience architects, we know the key to usability is empathizing with users. But no matter how how much we try to understand them, our perspectives will still always be influenced by our own experiences, both good and bad. That’s why we need we need to break out of our typical processes and learn to think differently. Join Anna as she walks you through a series of hands-on workshopping exercises designed to help you shift your perspective and typical thought processes, plus find news ways to empathize with users.

Anna Hrach, Content Strategist, Convince & Convert; Owner, 11 Interactive
A word nerd in every sense, Anna absolutely loves all things content and lives for tackling her clients’ toughest problems. For the past 10 years, she’s developed super-smart strategies for companies ranging from Fortune 500s to up-and-coming startups. She also has experience with a broad range of industries, including pharmaceuticals, healthcare, hospitality, insurance, consumer packaged goods, casinos, banking, education, energy and power, and more.

Topic:  Inclusion (Sans Evil) 
“Inclusion through User Experience” is the theme for World Usability Day 2017. With backgrounds in Industrial Design, topics of universal design and inclusion are part of the Trusona design team’s values. All the while, there are global forces that take advantage of some designer’s open and inclusive good intentions. When we make authentication experiences frictionless we can also make it easy for the bad guys to get in — and they do with astounding success. Come listen as Trusona’s design leaders, Mariel and Kevin shine a light on a design inclusion blind spot. Along the way, get glimpses into the future that will affect everyone online.

Mariel Pina, Product Designer, Trusona
Mariel Pina is part of the Trusona design team, formerly at Boon, Inc. Doodler at heart, industrial designer by training, UX designer by choice. She likes short bios.

Kevin Goldman, Chief Design Officer, Trusona
For 23 years Kevin Goldman has brought user-centered design to Fortune 500 companies and startups. His design philosophy: customer experiences should be simple and soulful so people can discover, create, and get on with life.

Topic: Designing for Everyone in the World
With an ambitious company vision to “to radically shift the global economy toward life-fulfilling independent ventures”, GoDaddy was faced with a large globalization challenge. Josh Rossman will share some of the design scale challenges that faced the team during that growth period—and how the team approaches globalization of design today.

Josh Rossman, Senior Director, UX & Creative Operations, GoDaddy
Josh is a Sr. Director of UX & Creative Operations at GoDaddy. He currently leads a team of designers and copywriters in building product discovery, buyflow and merchandising for GoDaddy’s 56 global markets (including 27 languages).