We are now living in a post-digital age.

Digital is no longer disruptive: it has become part of our habits, making itself inseparable from the physical environment and spreading across countless interfaces, devices and touch points.

There is a huge responsibility placed upon those developing for the user experience and it is essential to investigate people’s needs in line with the principles of Human Centered Design.

Design has a particularly strong influence on people’s behaviour and its consequences can be truly impactful – for better or for worse. This year, at World Usability Day Rome, we do not want to tell stories just of “good” design, the one which guides people and respects its users, but also tales of “bad” design, where the shared principles and rules for creating interfaces and usable products are subverted and users are led onto misleading paths.

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