Host City
UXPALA PRESENTS WORLD USABILITY DAY 2018: Dark UX Case Studies and Actions You Can Take
Have you ever had a client say they want to build a the Death Star product? Unwittingly, what comes to mind is how easily the rebels blew up that WMD – 3 times, to be accurate.
Taking advantage of human haste, inattention of desire, frustration factors and the sense of “lacking” – or the fear of missing out (FOMO) – is the dark side of UX and the definition of Dark Patterns and Dark UX.
We’ve all met services that are a pain to unsubscribe from, products in our shopping cart we’ve never added there, money withdrawn from our account without any notice – the list could go on. In this event we’ll listen to 3 great case studies and learn about Dark Patterns that drive us and our users to madness!
Plus our speakers will give us insight, remedies and actionable points on what we can do as designers, to regroup and refocus efforts on usability and user love.
Schedule
How Good UX Designers Can Save the Climate from Evil Darkness – Jill Vacarra
For too long the the environmental impact of the products we design has remained hidden, out of sight, out of mind. But we can no longer talk about the ethics of UX without focusing on what WE can do to design sustainable UX. This talk shines a light on the big dirty secret of digital design’s giant carbon footprint, with concrete and innovative steps UX designers can take to be Sustainable UX Superheroes.
How I’ve Failed Users (So You Don’t Have To) – Michael Newcomb
Things don’t always go as planned, but if you’re reflective, hindsight can be 20/20. As I’ve grown as a designer, I’ve started treating past failures as important learning experiences to ensure that our best of intentions and efforts were never in vain. This talk will give you a methodology for approaching those critical moments where you can make a difference as a designer by unpacking some scenarios where I have failed. By gaining fluency with a variety of important research tactics and soft skills, you can avoid some common mistakes the next time you are torn between conflicting business and User goals.
Dark UI – What Is Old Should Stay In The Past – Skot Carruth
Speakers
SPEAKERS:
Skot Carruth – CEO and co-founder of Philosophie
Skot Carruth is the CEO and co-founder of Philosophie, a digital innovation firm with offices in Los Angeles and New York City. Philosophie helps organizations validate and develop their promising ideas through agile design, rapid prototyping and software craftsmanship.
Skot is passionate about design and entrepreneurial education. In addition to co-authoring General Assembly’s UX design curriculum, Skot speaks regularly at design and entrepreneurship conferences, UCLA’s Anderson School of Management, various startup incubators, and local meetups. Skot graduated cum laude from UCLA, where he studied media and business. @skotcarruth @gophilosophie Website
Michael Newcomb – Associate Experience Strategy Director at Code & Theory
Michael Newcome is a designer and strategist with a focus on publishing, touch-interface, and ten-foot design experiences, and has worked with brands across multiple categories to help them deliver successful digital products. Since 2013, he has worked for Code & Theory, a digital brand and product company, where he is an Associate Experience Strategy and Design Director. His recent launches include the Warren Buffett Archive website, and the Shirley Ryan AbilityLab website, app, and digital signage. Michael has also taught at Pratt Institute’s GradComD program as a Visiting Assistant Professor, and created the Mobile UX/UI Certificate program in Pratt’s Continuing Education program. TW: @IHateMike IG: @IHateMikeTooWebsite
Jill Vacarra – Partner, User Experience & Content Strategy at Primitive Spark
Jill Vacarra is a senior UX, content strategy and user research leader with 20 years in digital product experience design. She has led IA, content strategy and research engagements for dozens of clients including City National Bank, The Tech Museum of Innovation, Boston Consulting Group and The Music Center. Jill co-authored Information Design Workbook from Rockport Publishing, and is an adjunct professor teaching User Experience Design at Santa Monica College. A trained Climate Reality Leader, she is committed to ethical and environmentally-sustainable UX design and technology. A founding partner at LA-based Primitive Spark, Jill continues to collaborate with the agency while focusing on individual projects that prioritize ethical and sustainable UX. @jvacarra
Sponsors
SPONSORS:
THINK BY MAKING. A NEW APPROACH TO DIGITAL INNOVATION.
Philosophie is a digital innovation firm with offices in Los Angeles and New York City. We help large organizations validate and develop their promising ideas through agile design, rapid prototyping, and software craftsmanship. Whether it’s to reduce costs, explore emerging markets, or improve the customer experience, we apply a startup mentality and toolset to deliver meaningful progress faster than you think is possible.
WebsiteFacebook Twitter + Instagram: @gophilosophie
SOCIAL MEDIA:
EVENT HASHTAG: #WUDLA18
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