Usability in Your Life and in the Products You Use

How well does your product or website meet your customers’ needs and expectations? Does your product simplify or complicate your client’s workday?

This evening session, open to the general public, will explain this thing called “Usability”. Using a combination of presentations and demonstrations with products ranging from alarm clocks to speeding cars to the high tech hands free voice activated SYNCH that was jointly developed by Ford and Microsoft, attendees will walk away with a clear understanding of the value of designing an excellent, compelling, and safe user experience into products. It will also drive home the point that usability is a rigorous design practice that is applied to much more than just web sites.

Usability in Your Life and in the Products You Use is one of many events around the world on World Usability Day, November 13, features speakers from the worlds of software development and technology integration. This event will equip you with an overview of how to listen to your users and find out what they need. It is perfect for people and companies interested in making products that really work for users.

Speakers come from Ford, Ansys, Menlo Innovations, Tec-Ed, and the UM Transportation Research Institute.  Date and Location

• Date: Thursday, November 13, 2008
• Time: 6:00 p.m. – 8:30 p.m.
• Cost: FREE – refreshments included
• Location: Soar Technologies, 3600 Green Ct # 600, Ann Arbor, MI 48105

Agenda

• 6:00 p.m. – Food, networking, demonstrations
• 7:00 p.m. – Presentations and raffle drawings
  • Paul Green, President of the Human Factors and Ergonomics Society and Research Engineer at University of Michigan Transportation Research Institute
  • Brian Phelps, Usability Engineer, Tec-Ed, Inc.
  • Nancy Shore, getDowntown Program Director
  • R. Jeffrey Benko, Lead Technical Service Engineer, ANSYS, Inc.
  • Rich Sheridan, CEO, Menlo Innovations
  • Tom Hodges, SYNC and Digital Marketing Manager, Customer Service Division, Ford Motor Company

Register for the conference

• RSVP to events@miupa.org

Be a sponsor

• eMail events@miupa.org with your offer to sponsor. Your sponsorship can be in the form of money, direct catering, or prizes/give-aways. We just need your help
• Soar Technologies is donating the location
• Michigan UPA is organizing the event and providing the refreshments