Michigan State University’s Usability/Accessibility Research and Consulting (UARC) is hosting the 16th annual Michigan World Usability Day Conference on November 8, 2018; the theme this year is “Design for Good or Evil.” In the morning, recognized experts from industry and government will discuss real-world projects where they’ve incorporated UX/UCD best practices and user research to create effective, engaging user experiences and technologies. We will also have an open house at UARC and tours of the lab in the afternoon.  Registration is available at:  https://usability.msu.edu/events/conferences/world-usability-day-2018