There is no official degree you can get to become a Content Strategy expert -it's all about learning on the job and learning from others. However, there is a "body of knowledge" out there that can be studied in preparation.
Just like the birds and bees, there are lots of books written about the subject too. And just like with Content Strategy, planning is crucial to any execution. We will discuss some of the recent writings about Content Strategy to apply it's principles to your work as an interaction designer.
Join Ethan Machado, a Content Strategist at Digitas for this entertaining and enlightening discussion about a topic that's very popular but has minimal agreement on the right way to do it. No questions are too sacred.