„RoX – Return on eXperience“ is the measurable success, which projects deliver through a user and customer centered design process. The aim of our conference is to establish user centered design as a necessity in the process of product and system developments. Further, our aim is to integrate UX as a cornerstone in longterm coorporate strategies.
The RoX conference is one of Austrias largest UX events with numerous high quality speakers and presentations. One of the highlights in 2015 is the participation of Mag. Ulrike Huemer, the CIO of Vienna. She is responsible for the "Digital City Vienna", which has set high standard-long term goals for the technological innovation of the city and the usability of ICT progressions for the citizens of Vienna.
Core questions discussed during conference are as following:
- Which role do CRM systems and customer experience play in creating added value?
- How can you involve customers in marketing processes?
- What is sound experience?
- How can tools be used for measuring experiences?