World Usability Day at the University of Minnesota


9:00 a.m. - Introduction to Engagement

Bill Bushey - Co-founder, OpenTwinCities

Laura Andersen, Customer Experience Designer

9:30 a.m. - 10:30 a.m.  Panel discussion: “Engagement: What does it mean to engage? What are we working on?” - Panelists from American Public Media, Connexions Loyalty, Macalester College, and UMN

10:40 a.m. - 11:40 a.m. - “Let’s Face It, We’re Not 16 Anymore: How Teenagers Read (and Misread) Higher Ed Home Pages” - Red Stapler winner for Best in Track at HighEdWeb 2014

Mark Heiman - Senior Web Application Developer, Carleton College

11:40 a.m. - 12:30 p.m. - Lunch (options available in the St. Paul Student Center)

12:30 p.m. - 1:30 p.m. - Panel: “Lessons Learned about Engagement: Failures and Successes” - Panelists from Hennepin County Libraries, UMN, and The Nerdery

1:45 p.m. - 2:45 p.m. - “Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design”

Matt Edwards, Senior User Experience Designer, The Nerdery

3:00 p.m. - 4:00 p.m. - Discussion: “Methods, Techniques, and Tools to Measure Engagement” - Led by The Nerdery

Refreshments will be provided. Please R.S.V.P. by Tuesday, November 7. Thank you.