Puget Sound World Usability Day 2014

OVERVIEW
The 2014 Puget Sound World Usability Day event is a half-day conference program. We’ll have both a pre-conference workshop and a post-conference networking social. Our enviable program includes talks from the best regional talent as well as notable invited speakers. We are honored to have not one, but two exceptional keynote speakers for this event: globally renowned thought-leader Tamara Adlin who will kick off our program, and CEO and Head of HFI Laboratories and Founder of Human Factors International, Inc. Eric Schaffer, who will close out the worldwide program.

Expect the event to challenge you to think, to inspire you to grow, and to provide opportunities to connect with top industry professionals. Our evening social includes a full bar and finger foods, and we’ll even have a few giveways.

This is not an event to miss. Please join us for a day of learning and fun!

DETAILS
• When: Thursday, November 13, 2014 (main program from 12pm – 6:30pm, networking social 6:30PM - 7:30PM)
• Where: Husky Union Building (HUB) Ballroom, University of Washington, Seattle
• Audience: Professionals, students, industry, government, and general public
• Disciplines: Research, Design, Business, PM, Dev, I/A, Content
• Cost: $22.50 (Professionals), $10 (Educator/Student), $10 (Seeking Work)

PROGRAM
12:00-1:00
Tamara Adlin Adlin, Inc. Guru Heal Thyself: The Road to UX Greatness

1:00-2:00pm - Lightening Talks
Arry Yu GiftStarter Reinventing Gifting Together, For the Digital World
William Isenberger Axis Studios Iconography and Responsive Web Design
Jason Civian UW Love your Process; Not Your Product
Jenny Greeve & Linsey Arnold Anthro-Tech Co-Designing with Clients
Tracy McNulty Microsoft Engaging stakeholders in qualitative data collection, or How I outsourced my job

2:00-3:00pm
Kevin Schumacher IMS Health Digital Immigration: Engaging Technology Avoiders
Hugh McLoone T-Mobile Technology Product Goodness
Al Youngblood & Phillip Hunter UpTop & Amazon Experience Profiles: A Method to Capture and Measure Customer Empathy

3:20-4:20pm
Chris Fox SalesForce Enterprise Software: Why User Engagement Has Become Critical
Ashby Fiser FrogUX Turning Tools into Toys
Kelly Franznick BlinkUX The Challenge of Evaluating Usability for the Internet of Things

4:20-5:20pm
Yana Potashnik Samsung Going beyond useful and usable: Measuring customer emotion in UX research
Mariah Jackson User Research International The Empathy Method
Alexis Hiniker UW HCDE Texting While Parenting: How Adults Use Mobile Phones When Caring for Children in the Playground
Stephen Giff Microsoft Why should I trust you? Factors in consumers decisions to opt-in... and share their data.

5:30-6:30pm
Eric Schaffer Human Factors International Industrial Strength User Engagement

SPONSORS
This event is being hosted by Microsoft User Experience Central, UW Human Centered Design & Engineering Department (UW HCDE), and UXPA Seattle. Valued sponsors who have made this event possible include: Anthro-Tech, User Research International, Convey UX, and Halibut Flats Research. We graciously thank our sponsors for making Puget Sound World Usability Day happen!

External Sites