Norfolk World Usability Day

World Usability Day: Hampton Roads

Saturday, November 15th, 2014

Hatch Norfolk
111 Granby St, Norfolk, VA 23510

$50 Members

$25 Students

Register at Eventbrite


What is World Usability Day?

World Usability Day ( is a single day of events that brings together communities for our common objective: to ensure that the services and products important to life are easier to access and simpler to use. It is about making our world work better. This event is targeted at students, career changers, job seekers, recruiters, potential employers, and anyone who works or wants to work with UX professionals, including project managers, developers, marketers, and tech or design managers. The national WUD theme this year is Engagement.Technology, products and services are usable when they engage people. At work we strive to engage with those around us—whether they’re users, colleagues, or stakeholders. It means getting people on board with an idea, earning trust, and working toward mutual goals. We all know how challenging that can be.


Why should I attend?

Don’t miss this day of workshops if you want to:

  • LEARN how to write engaging web content, test your own website using basic evaluation methods, design an accessible website, to effectively manage a product from design to development, and create a kick ass user experience portfolio.
  • CONNECT with designers, developers, researchers and project managers to share stories, network about new job opportunities, or find talent for your organization.
  • GET MOTIVATED to use what you learn on your very next project!


Speakers and Workshops


10 Reasons Why Your Website Sucks! An Introduction to Usability Hacking

Felix Portnoy, PhD: Human Factors & Usability Engineer at IBM; Sole Proprietor of UX of A, providing user experience research services for all.

The goal of this workshop is to teach the fundamentals of usability evaluation using low cost techniques that you can apply on your own. During the workshop you will gain hands on experience in conducting heuristic evaluation and trouble shooting usability defects.


Build it: Leverage UX skills to make a product people will use. 

Bianca Chesimard: Mobile Product Owner at Ferguson Enterprises

What’s the difference between a good product and a great one? Before you decide to build, you need to make sure you are creating something people will use.  This hands-on workshop will give you techniques you can use in the planning stages to create a product users will love.


Design for All: An Introduction to Accessibility in Design

Navaneeta Dorbala: Support Engineer and UX champion at Intergraph

Accessibility is typically considered at the end, if at all, of a design process. Making products accessible to diverse users can be a daunting process, but it is an essential part of usability. Drawing heavily on Whitney Q’s A Web For Everyone, this workshop offers a hands on approach to learning methods for making your website accessible!


Create A Kick-ass UX Portfolio and Land Your Dream Job

Alex Proaps: Human Factors Psychology Instructor and Research Assistant at Old Dominion University

Now more than ever, designers and researchers need a portfolio to visually demonstrate their skills to potential employees. But how do you create a portfolio if your work focuses more on the process than a final product? In this workshop, Alex will share some tips and examples to help you build a job-winning portfolio.


Driving Users To Your Site With Persuasive Content

Chandler Turner: President, UX and IA Specialist, Brand Consultant at Accurate Business Communications


What do I get with my ticket?

  • Free 2015 membership to Norfolk’s User Experience Professionals Association (UXPA)
  • Access to every workshop offered
  • Copies of printed resource materials about each workshop topic
  • Lunch and snacks
  • A gift bag filled with swag and coupon codes
  • The first 10 people to register will receive a copy of a UX book
  • Entry in our book raffles throughout the day
  • Invaluable opportunity to network with and learn from designers, developers, researchers, and project managers



Our diverse group of experts will discuss their perspectives on how you can ensure your product or service is accessible, usable, and engaging!

9:30am- Registration

10am – Creating Persuasive Content – Chandler Turner

11am – Why Your Website Sucks – Felix Portnoy

12pm – Lunch + Networking

1pm – Design for All – Navaneeta Dorbola

2pm  – Project Management – Bianca Chesimard

3pm – Break

3:15 pm – Create A Kick-ass UX Portfolio – Alex Proaps

4:15 pm – ? –  Happy hour at Norfolk Taproom, 101 Granby Street, Norfolk, VA 23510


Call for sponsors

You can help make World Usability Day amazing! Sponsorships and donations from individuals and organizations in the community will go directly toward providing space, food, and giveaways for organizers, attendees and speakers. All sponsors will be listed in the program brochure and marketing materials. You can be seen by all attendees on our website, on signage, on programs, and possibly on our swag! You can also contact us if you’d like to set up a space for recruiting or marketing. Ideas for possible sponsorship opportunities: Lunch, coffee break, happy hour, presentation supplies or projectors, swag giveaways, book raffles, and coupon codes. If you are interested in helping make this event awesome, please contact the Events Coordinator, at or head over the Eventbrite page.

External Sites

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