Michigan World Usability Day in Detroit

User Experience, Usability, and the Value of Simplicity in Design

8:30 -9:00

  • Check-in, registration, food and networking

9:00 -12:30

  • User Experience (UX) Across Industries
  • UX Beyond the  Lab
  • UX and the Auto Industry
  • The Demand for Simplicity in Design
  • The future of UX: A common language across brand and products


  • Gino Fiore, Traceable Change, Inc.
  • Martin Ho, Traceable Change, Inc.
  • Whitney McKedy, Traceable Change, Inc.
  • Dave Mitropoulos-Rundus, Hyundai American Technical Center, Inc.
  • Others (To be announced)
External Sites