Without the support of everyone around you, that strategy you have created either internally or alongside a partner agency will not reach its full potential. You are fully charged with the importance of the activity you are about to embark on, but maybe others are too busy and disengaged to be excited about your big plans?
PRWD share tips and ideas in this blog post, to increase business engagement when kicking off your UX or optimisation activities or any new project. This approach means you’ll spend time with the right people at the right time and get their buy-in as you go, rather than storing up objections until the end. You can read more about collaborative working in a previous post: Why Collaboration Is Key To Conversion Rate Optimisation.
We'd love to get the conversation going for #WUD2014 on the blog post or Twitter so please share your tips and ideas with us and get engaged.
Blog Post - Engaging Your Business: 4 Key People You Can’t Ignore - http://www.prwd.co.uk/conversion-rate-optimisation/4-key-areas-business-...