UX Psychology - Designing for Emotion & Behavior Change

We will start this Meetup at our new location at twofour54 with a presentation by Jonathan Steingiesser on Designing for Emotion. This will be followed by an open discussion on the topic and some hands on participatory design on a travel app.

The topic this month is a very interesting part of UX - Psychology. We have two seed books. The first is a nice and easy to read book from A Book Apart:


Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.


  • Emotional Design
  • Designing for Humans
  • Personality (Read this chapter online)
  • Emotional Engagement
  • Overcoming Obstacles
  • Forgiveness
  • Risk and Reward

The second book will be out in November, but the early release eBook is available already via O'Reily Media or Amazon.

Designing for Behavior Change - Applying Psychology and Behavioral Economics By Stephen Wendel

The book gives step-by-step guidance on how to design, build, and test products that help people change their daily behavior and routines. The goal is to help people take actions that they want to take, but have struggled with in the past: from exercising more (FitBit, Fuelband), to taking control of their finances (HelloWallet), to spending less on utilities (Opower, Nest).

It’s a practical how-to book, aimed at designers, product people, data scientists, entrepreneurs and others who are thinking about and building these products. It includes:

  • Key lessons from behavioral economics & psychology, including how mind makes decisions,
  • Step-by-step instructions on how design and build products that intentionally change behavior,
  • Tools for evaluating a product’s concrete impact, and for discovering obstacles to behavior change, and
  • Lots of practical, concrete examples.

After the initial discussion on this topic, we will apply emotion and behavior change to our travel app we have been working on. Feel free to join us as we can bring you up to speed quickly.

External Sites