Author Talk: Why We Fail with Victor Lombardi

Victor Lombardi spent the past three years researching websites and consumer electronics, like Google Wave and Microsoft Zune, that were hailed as great designs at launch, then failed unexpectedly when people used them. Victor will analyze the difference between design and customer experience, and share how we can avoid these failures in our own work.

About Victor Lombardi

Victor Lombardi is an award-winning product designer, contributing to over 40 Internet projects since 1994. His writing has appeared in several publications including Fast Company and Interactions on topics ranging from generating concepts for new products to website evolution over time. His new book is Why We Fail: Learning from Experience Design Failures. Victor earned a master's degree in music technology from New York University and a bachelor's degree in journalism from Rutgers University. He co-founded the Information Architecture Institute and the Overlap conference, and has taught design at the Parsons School of Design and the Pratt Institute.


  • 6pm Networking, food

  •  7pm Opening remarks

  • 7:30pm Victor Lombardi Presenting

  • 8:15pm Q&A


The event will take place in LaCava 375 and food will be served. Please park only in designated visitor spots.


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