Arizona World Usability Day Celebration

Networking and food beginning at 6 p.m.

All attendees must register at

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Keynote Presentation

"The Role of User Experience in Healthcare Safety and Quality"
Russ Branaghan, Ph.D.
Director of Cognitive Science & Engineering
Arizona State University

Russell J. Branaghan, Ph.D. is Associate Professor and Director of Cognitive Science and Engineering at Arizona State University, Visiting Professor of Human Factors at Northwestern University, and Scientific Advisor to Research Collective – a usability laboratory and user experience consultancy in Mesa, AZ. Russ’ teaching in human factors, human-computer interaction, and experience design has been recognized through awards from both ASU and Northwestern.

Russ directs the Human-Technology Interaction Lab at ASU, where his work has been funded by the National Science Foundation, Mayo Clinic, Veteran’s Health Administration, Federal Aviation Administration, Air Force Research Laboratory, and Motorola. In the mid 1990s, Russ served on the Board of Directors of UPA, was Founding Managing Editor of User Experience magazine, and edited the book Design by People for People: Essays on Usability.

Prior to returning to academics, Russ served in a number of product design and user experience functions, including Senior Vice President and Partner for Fitch, Senior Vice President at Lextant Corporation and Senior Human Factors Engineer at Hewlett Packard. His consulting clients have included Hewlett-Packard, NASA, Disney, Nike, PepsiCo, Guidant, Microsoft, Qwest, Medtronic, Nortel, Agilent, Ethicon, Iomega, Ford Motor Company Lexmark and others.

UX Seminar

"UX Sketching: Pen Before Pixel"
Kevin Goldman, Jen Walsh
29th Drive

If you want to learn how to break the wireframe cycle and improve your design work, join us as we dive into why and when you should incorporate more pen sketching into your design process. We'll talk about how you can make your process faster, cheaper, more fun and more honest. We'll also talk about how simply pen sketching your ideas instead of spending countless hours refining wireframes will help you communicate your ideas more effectively while making the customer part of the process.

We'll touch on each of the following:
- Honest design vs decoration
- Why sketching is important to the design process
- 5 tips & tricks to get you started with pen sketching
- How to easily and effectively sketch remotely with customers and peers
- Bring your questions. We have answers

29th Drive is a user experience design studio based in Scottsdale. We create simple and human digital experiences that empower people to create, discover and then get on with life.

This event is sponsored and hosted by PayPal.

Local sponsors include Lumension and

Over $2,000 in raffle prizes will be given away!

Follow us at, Twitter (#AZUxPA) and Facebook (AZUXPA)

External Sites