ISU World Usability Day Challenge 2012

Every year, the Iowa State University's HCI Program sponsors a design challenge for World Usability day. 

"As the global economy is facing difficult times financially, we think the promotion of more usable financial systems could assist in creating better decision-making models."  (

Pitch a product, service or website that will improve the usability of the world's financial systems. Focus on how your solution solves a specific problem for your target audience and how it will impact society at large. 

You may work individually or in teams (up to 5 students) to create a 3-minute pitch video, showcasing your problem, solution and mockups.

Note: The purpose of this challenge is not to create a fully realized solution, but to come up with a user-centered concept that you can communicate through mockups or sketches.

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