ToRCHI - World Usability Day Event - Toronto, Canada

TITLE: Around the World in 140 Characters: A UXalliance Study

ABSTRACT: For WUD 2010, UXalliance, a global network of leading user research companies, organized 40 UX professionals from 17 countries to devote some time to studying the efficiency of Twitter as a client communication platform. In total, the study used the Twitter account of 10 of Fortune Magazine’s 50 most admired companies in 2010.

BIO: Joëlle Stemp from Yu Centrik will present the key findings of this global study. She is the co-founder and managing director at Yu Centrik, a Montreal based firm specialized in User Experience. Founded in 2003, Yu Centrik is now the official Canadian partner of UXalliance.

TITLE: Behaviour Change through Communication

ABSTRACT: We allow ourselves to be persuaded all the time; someone suggests a wine, a friend tells us how he or she deals with a family issue, our financial advisor helps us manage our money. Persuasion is part of our everyday experience, and it can be a strong force for positive change in our lives. In this talk Brad will be showing how a patient support system helps individuals get the full benefit of a surgical procedure.

BIO: Brad Einarsen is a digital strategist who has worked in new media since the late '80s and is currently fascinated by the exposure of social conversations between individuals and brands.

TITLE: I've got a great idea for a mobile app, but how do I communicate it to others and gather the necessary feedback and input to get it built?

ABSTRACT: How do we as designers interact with stakeholders to flesh out an idea, and include the developers in the process? Sock puppets will only take you so far, ...and then you need a prototype. The ability to create and change the prototype quickly, and then distribute a version simply is key to rapidly evolving a concept and soliciting feedback. I'll demo a few completed prototypes, and then show you the simple tools I used to create them.

BIO: Gordon Cameron is the Director, Solution Delivery at Intelliware Development, and has worked in an Agile environment since the mid-nineties. He has delivered software solutions for clients in a range of industries including telecommunications, retail, healthcare, publishing and education.

TITLE: Making Public Transit Easier for All People

ABSTRACT: As an avid traveller, Ilona has been unable to leave her "Usability Filter Glasses" at home and has amassed a significant collection of public transit usability stories and photos. She has also been involved with the SMART - Sustainable Mobility & Accessibility Research & Transportation group in the Center for Advancing Research & Solutions for Society at the University of Michigan in Ann Arbor and with Los Angeles County Metropolitan Transportation Authority. At this WUD event, Ilona will share some examples of Usability issues facing Public Transit authorities worldwide.

BIO: Ilona Posner is an Educator and a Usability Consultant for over 20 years working on many interesting problems in various industries (technology, communication, advertising, banking, medical) and forms (websites, mobile apps, software, hardware). Ilona had been the ToRCHI Chair of Programming since 2006 and is constantly looking for new exciting topics to bring to the group and quickly running out of friends in the process. :)